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5 great analytics options for WordPress webmasters

Google Analytics is one of the most popular tools used by webmasters for tracking website performance. However, even though it’s a pretty versatile and useful tool, Google Analytics has some drawbacks, as it may be unable to provide specific information. There are some great, alternative analytics options available today for your unique business needs. These also offer better privacy, with better control over your data.

Here we have compiled a list of some of the best analytics options, along with their features, to enable you to make an informed decision about your business.

Why do you need Analytics in the first place?

Website analytics provides detailed information about the number of visitors coming to your website and the different sources of traffic, such as search engines, external links, social media, etc. It highlights the most popular pages on your website and tells you what users do on your website. A powerful analytics solution delivers all this information via a precise and easy-to-understand report which assists you in making key business decisions.

Analytics can be useful for webmasters to boost their sales, increase their customer base, and improve their sales revenue. So, let’s take a look at some of the analytics options available for WordPress and understand some of their key features:

Analytify

Analytify offers a great user-friendly interface that is easy to set up—even for beginners with no analytics tools experience. There is a free version and a PRO version available, with the latter offering advanced features. Analytify provides an insightful dashboard comprising vital data. The stats are then automatically updated, and can be accessed quickly through useful charts that represent the data in a simple, easy-to-understand way.

Analytify provides complete information about your user base and demographics, which can otherwise pose a challenge with the Google dashboard. Additionally, this analytics tool provides information about traffic on every page of your published posts.

The admin panel provides general statistics which may be filtered chronologically for all your pages. This can be vital for identifying information related to traffic sources, countries, keywords, language, and other factors.

With Analytify, you can track your campaign data easily and get social media stats across your WordPress backend. This excellent tool offers front-end reports for your pages and a view of advanced data analytics.

Inspectlet

Inspectlet is a great tool that lets you know how visitors interact with your website by recording mouse movements, clicks, scroll, click heatmaps, eye tracking heatmaps, and scroll heatmaps. It offers some great features for WordPress users including session recording for viewing and heatmaps. Using the free version, your website can record up to 100 sessions every month, and it also provides support for mobile devices.

WIth Inspectlet, you can get powerful insights for data analysis and learn what your users are doing on your website. The Premium account subscription enables you to find out the most important entry fields on the website for your visitors. This provides information about how people are using registration pages on the website.

AccuRanker

One of the leading WordPress hosts, Kinsta, was able to increase their organic traffic by 571% in about 13 months using AccuRanker software. This is especially great for those creating new content on a regular basis since this analytics tool updates keyword data every 24 hours (or you can update keyword ranking positions manually). Additionally, it offers enhanced data visualization for understanding the key metrics of effective data tracking.

In response to the growing traffic from mobile devices, you can use AccuRanker to track both desktop and mobile keywords separately. Using this platform, it’s possible to discover the keywords that allow for opportunities to steal Google SERP features such as knowledge cards or featured snippets. This tool also enables you to add notes to keywords for keeping track of keyword changes and boost your website productivity.

Google Search Console

Google Search Console is a free service that allows you to optimize your WordPress site for better control over your SEO efforts. Moreover, you can track your site’s performance, so it is highly recommended for new websites to set up this service to experience its vast benefits.

By using this tool, you can make sure Google is able to find and access your content easily to submit it to the search engine. It also lets you monitor your site analytics so you can always know the amount of traffic your site receives, and whether it is performing well. You are instantly alerted of any errors and this console allows you to address your issues easily.

Google Search Console is particularly useful for webmasters as it helps control the way your site displays certain elements.

StatCounter

StatCounter is another powerful tool that offers real-time analytics solutions which focus on key navigation paths. This allows you to discover better ways to encourage your visitors to explore your website, especially to pages with low bounce rates.

Additionally, it allows you to view the search engines that are able to generate the maximum traffic for your website. With its customized hit counters, you can constantly keep track of your website traffic. It also provides complete access to full, raw data.

Furthermore, you can track and analyze your website traffic trends and learn how key metrics are performing in specific periods. Compare page views, visitors, sessions, and new visitors visiting your website using this versatile tool.

Conclusion

Keeping a tab on your website traffic is essential for boosting engagement levels and improving website conversion rates. Analytics holds the key to understanding what your target audience needs and what type of content will keep them engaged. Also, if you are planning to sell your website, these tools may be excellent in attracting more visitors and creating a higher quality website which will boost your sales revenue.

About Author

Experienced WordPress developer.

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