6 Ways To Optimize Your WordPress Website For Social Media
Social Media is the place where everyone wants to be and you too would like your content being present on the same. But, as a WordPress website, do you need a Social Media presence? this is the question that is in your mind, every time you strategize your website for better Search Engine Optimizations.
Social Media usage has increased considerable, In 2018, an estimated 2.65 billion people were using social media and this number has already crossed 3.1 billion in 2019, which is about 42% of the total population. This shows the importance of social media for your website traffic and achieves better SEO.
Structuring your content and leveraging your website design to improve the social media presence will ensure higher user traffic and better SEO. There are many ways to optimize your website for social media platforms and six of them can be seen here.
1. Content Optimization:
Content is the king in today’s marketing universe and the same need to be acknowledged in your content creation. Millennials prefer relevant, unique and value for money content and do not want content that shouts promotion all the way. Today, 90.4% of millennials are on social media and they are the most ardent followers of good content. So you need to create unique, relevant and content that can provide value.
Other than the great content creation, there are many things you can do to optimize your content on the website.
Title tags or metadata are the gateways of users coming in for your content. It is created in HTML code. Title tags can be used as link text that is used to search for specific text on each search result that appears. Whenever a user shares your content on any social media platform these tags help users describe your page on the social media platform. It also appears on the top of the browser. It also appears on the tab of your page and provides a meaningful explanation of your content to the users.
Image Source: Title Tags
Meta Descriptions are shown by the Search Engine Results Pages(SERPs) as the descriptor text. It is like a summarized piece of information for users. Meta-0description should be able to describe what the users will find in the article. It should include the relative keywords and purpose of the content page.
Image Source: Meta Description
Meta keywords are somewhat similar to meta descriptions and yet they don’t substantially increase the SERP ranking directly. The use of the meta keywords should be done in a slick manner, to avoid over-stuffed content.
Image Source: Meta Keywords
To provide more descriptive information about your content, you should look to create a keyword-rich URL. The structure of the URL should be optimized to support your content and keep the keyword density that represents straightforward, meaningful and readable content.
There are several WordPress plugins available for such content optimization tricks and the same can be leveraged to improve the content on your WordPress website.
2. Image Optimizations:
Social Media is mostly images and content without images will take your content to nowhere, With about 63% of images, social media is all about visual content. From all the reposts and retweets nowadays, 66% are visual content. Imagine the impact of visual content when the content with relevant images gets almost 94% more views than any other content. Tweets with the images in buffer receive almost 150% more retweets and these data show that social media reach largely depends on visual content. WordPress provides many image optimization options through image plugins.
Tricks to optimize the visual images in your content:
- Keep the image size as low as possible to keep the page loading faster.
- Try to design your images in grid layouts as they are easy to use for text overlay.
- Find a good image filter that can be used over time repeatedly.
- Set a color palette according to your brand or a uniform color code across your website.
- Choose good stock images available on the web free and in paid mediums.
3. Video Optimizations:
Videos are a very powerful medium of conveyance towards your audiences. You can leverage the medium of video through relative videos on your WordPress website. Though WordPress facilitates the use of videos for your content. Videos often take buffering time, making users leave your page.
Thus, it is recommended to use a video hosting practice by posting your videos on social video platforms like Youtube and Vimeo. Both of them and especially, youtube is quite popular social media video platform. The reason behind using a social platform such as Youtube is the need for faster pages. Videos can make your page loads lethargic.
4. Social Media Plugins:
Every content on your WordPress website should be sharable to the social media platform, to leverage the social media popularity towards the positive and organic user base. Social Media plugins are already available on WordPress to be used for the creation and integration of social media plugins into your content. So, you can look to hire developers, who can integrate these plugins into your content naturally. Some of the commonly used social media plugins are
The plugin allows users to link your website pages to their Facebook account and use the content as a news feed.
Live Stream Plugin:
This plugin allows users to share live streaming of events, product launches, and others from your WordPress website.
This tool allows users to post comments on their Facebook page about your website.
these plugins allow users to tweet your website’s content on their respective twitter accounts.
Instagram Feeds Plugins:
It helps users to follow the aforesaid content on the platform and also access the feeds and share the content as a feed.
5. Social Sharing:
Allowing your users and readers to share the content is not enough, your content should be shareable and appeal to the large pool of social media users. With the creation of shareable content and social media plugins, you can increase the social sharing of your content. One more important part of social sharing is linking your social profiles and accounts to your WordPress websites so that users can follow you on your social media accounts.
6. Social Event Hosting:
Social Media events are a popular mode of making connections with social media users. To leverage this tool, you can add specific content that has a link to any particular social media event or design your content on an upcoming event to capitalize on the popularity of that event.
You can also include video and image links to that social media event to attract users of that event to visit your website through the keyword search or through dedicated links placed on the event promotion and even posting content on the event page if possible.
WordPress has already optimized tools ready for any website to make it a social media friendly website and yet you need to revamp your website to optimize it for the social media and keep on the consistency of your content based on social media trends and events. This way you can ensure constant traffic towards your WordPress website.