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9 Surefire Ways to Create an Ecommerce Website That Converts

If you are running an e-commerce site or planning to create your own ecommerce site, keep in mind that conversions do not happen overnight.

You need to put in concrete steps to optimize your eCommerce store to help attract traffic and bring in sales. 

Thus, you must know how to keep up with the times and develop strategies that help boost your conversion rates. This enables you to keep and gain a competitive edge over your competitors. 

In this post, we will be discussing surefire ways on how to create an e-commerce site that converts:

Highlight your value proposition

Highlighting the value proposition of your online products play a crucial role in turning casual browsers into customers. Users can form an opinion of your site in less than two-tenths of a second.

That’s why you must offer site visitors value right from the get-go. Offer something that will make them want to stick around and convince them to buy.

Come up with a catchy headline in clear, legible text and subtext which offers a clear value proposition. Think about what makes your brand or business unique, and why are your products worthy of a purchase? 

Partnered with stunning imagery, this could be key in launching your leads down the sales funnel. 

Expect your customer’s needs

Most of your prospects are usually classified into two primary groups: 

  1. Those who already know what they wanted to buy.
  2. Those who are looking around and browsing.

People nowadays have a short attention span. They don’t want to waste their time, especially if they already know what they’re looking for. 

Thus, if a customer wants to buy a particular product, you should make the process of finding the product as quick and painless as possible. Everything else that gets in the way won’t be a delightful experience for them, and it can be off-putting on their part. 

Now, another prospective customer is one who has a vague idea of what they’re searching for. They also want to browse through your products and take their time. 

You should be able to provide them with a navigation system that gives them a sense of everything. Doing so allows them to move through different product categories. 

Ideally, your e-commerce website has easy to use site navigation. Consistency throughout the site is also vital. 

Showcase your website’s personality

All websites have their own personalities. 

Your e-commerce site plays a crucial role in your brand identity. You also want to convey the values and attributes that your product intends to embody. 

Once you’ve decided on the personality that you want your website to embody, you need to come up with critical design decisions. This includes the layout, copy, color scheme, type of photography that you use, and so on. 

You should note that giving your site a “personality” doesn’t mean that you have to be flashy just for its sake. 

Try to adapt your personality in real life, because you can only showcase your true nature if you remain true to who you are. 

Incorporate a clear call-to-action

Having a clear call-to-action or CTA is vital in converting website traffic into sales. 

Usually, CTAs used in e-commerce such as “Buy Now” or “Add to Cart” buttons catch your visitor’s attention and compel them to click. 

You can make the most of your CTA buttons by utilizing contrasting colors, stunning design elements, and other strategies. 

Apart from that, you should also try to keep your CTAs short and sweet. 

You should also ensure that your CTA remains aligned to the webpage’s intent. 

For instance, on your product page, you may place a CTA that says, “Buy Now.” On the other hand, for your content page, you should put something like “Read More.”

Leverage quality product photography

Using stunning product imagery is vital in boosting your online sales. 

That’s why you need to use high-quality photos of your product, covering every angle and detail. This allows you to gain buyer’s trust in your product, its quality, and what they’ll be expecting the moment they receive it. 

On the other hand, using low-quality images, if you use low-quality images, can make your customers doubt whether you are hiding something. without a zoom function or lacks detail, you 

Keep in mind that images play a crucial role in how customers understand your brand and product. Hence, it would help that you have zoom functions. That way, they can see minute detail in your products.

Use videos to your advantage

Another way to craft a site that converts site visitors into buyers is by using videos. 

Studies show that product videos boost product purchases to up to 144%. That’s because videos help gain your prospective buyer’s trust. It makes them feel that you are in the same room and communicating with them. 

You can use it to your advantage to increase your bottom line. 

Design for mobile devices

More and more people are using their smartphones and tablets to access the internet and not a desktop computer. That’s why adopting a mobile-first strategy helps drive conversions. 

Google provides you with a helpful tool to check whether your site is mobile-friendly or not.

Build your credibility

Reviews are the most powerful tools that you can use to prove how trustworthy you are to your prospects. 

Recommendations from other people help drive purchasing decisions. That’s because others tend to believe reviews from people that they relate to. 

Optimize your checkout process

Did you know that 69 percent of online shoppers don’t complete their transactions? 

That’s why you need to ensure that you keep the checkout process as painless as possible. 

Here are some tips on how you can decrease cart abandonment:

  • Get rid of any distractions from the checkout pages. Having a clean layout allows customers to focus on the task at hand.
  • Allow shoppers to check out as guests instead of forcing them to register. 
  • If you have to put up many checkout procedures, you can provide them a visual map showing their current progress. 

Sure, it can be challenging to come up with an e-commerce website design that speaks to your prospects. Nonetheless, every element should ensure to catch their attention and take them to do something. 

That way, you can easily reach your goals and earn your loyal customers over time.


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