EZ Texting Review 2022 – Top 10 Text Message Marketing Services

SMS marketing has become very popular among companies and marketers. It’s an effective technique for retaining customers and nurturing leads. To build strong campaigns, you need a platform that offers the right tools. EZ Texting is a text message marketing platform. They have some powerful features that make marketing a breeze for businesses. They have native integrations with Squarespace, Constant Contact, and Shutterstock, among other brands. EZ Texting has managed to acquire thousands of loyal customers over the years. They can do this because of their feature-packed website that enables you to shorten URLs, create QR codes, and enable keywords. There is so much a business can gain from an intuitive website. If you want to know if the company is right for you, this EZ marketing tech review will highlight its features to help you decide.

The Verdict

EZ Texting

Pros:

Plenty of integration options
Numerous helpful built-in features
They offer an easily scalable pricing structure
MMS messaging is available
Creating QR codes and sign-in forms is easy
Extensive template library
It’s ideal for smaller marketing campaigns

Cons:

Their rates are a bit higher than competitors
Unused messages won’t roll over the next month
You need knowledge of Zapier for integrations

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About Company

EZ Texting has a rich history that stretches back years ago. They boast of over 160,000 customers who have outsourced their services to engage with their audiences. You can access the platform from your mobile or desktop browsers. They also have an app you can download for easy access. It’s a large company with employees all over the world. It has been named one of the best places to work more than once. They offer smart communication technology to empower small and midsized businesses. The innovative text platform is revolutionizing marketing by offering multiple solutions.

Based on EZ Texting reviews on the internet, the company is mostly used by real estate firms, eCommerce sites, and marketing agencies. They give you texting tools you can use to reach customers with a new virtual phone number. If you manage multiple businesses or clients, you can upgrade and receive multiple textable numbers. It’s super easy to integrate EZ Texting into your business programs. It’s becoming the most reliable way to connect with potential customers. For the years they have been providing text marketing, their services have kept improving.

The built-in marketing tools that come with their features attract a lot of businesses. The company has a list of industries they can help. If you can’t see your industry on the list, you should contact them and learn more about how they can assist. Their company profile is impressive so far; any kind of business can partner with them and gain powerful text marketing resources and tools.

Services

Services are what define a company. To make an informed decision, you have to evaluate what EZ Texting has to offer. Messages are a direct, immediate channel for building your brand. With SMS, you can learn more about your clients, and it’s the quickest way to increase customer engagement. EZ Texting has been instrumental for many upcoming businesses because of these services. You can try all these services before you start paying for them, thanks to the 30-day free trial. These are the best features you will find on the texting platform.

Two-Way Texting

A great inbox function is one of the most important features of message marketing. A one-way texting channel can deny your customers a chance to give you feedback. Almost all customers want an open channel to text businesses. It’s an easier way of asking questions and getting solutions. EZ Texting offers two-way Texting to help you perfect your conversational customer experience. You can easily start a two-way conversation by clicking the ‘new message’ button that’s openly displayed on the app. Once you have the person you want to text, you simply type your message and send then wait for a reply. EZ Texting alerts will tell you when you get a reply. It’s also impressive how you can add pictures and emojis to your message. Two-way Texting is a win-win for both the business and the customers.

Keywords Selection

A keyword is a key customer acquisition tool, especially when launching your text marketing. Your keyword can be a short code users use to join your text subscriber list. You can build a powerful contact list to help you push your products or services. You should select on-brand, relevant keywords if you want to optimize your marketing. Personalize your marketing by creating multiple keywords. If you offer three products, you can choose three keywords to promote the products. You can set an automated reply when someone new joins your text list. You can ask customers to text the keywords they are most interested in when they join. Take full advantage of the keyword selection feature to acquire as many customers as possible.

Drip Campaigns

Email drip campaigns are the most common, and when you send a sequence of messages over time, they tend to work well. You can do the same with text drip campaigns with the help of EZ Texting. The platform allows you to select which text campaign is right for you and start using it. Creating a series of automated personalized texts will help you nurture leads. Besides drip campaigns, you can use reminder campaigns. This feature helps you streamline operations by sending automated reminders for payments, appointments, and so much more. Text scheduling is also an option. You can schedule text campaigns to be sent out at a specified date and time. Recurring texts can help you stay on top of the mind of your customers.

Text Forwarding

You won’t ever miss an important message when you automatically forward your text responses to your email, dashboard, or phone. It will deliver incoming text messages to your device. EZ Texting phone numbers can help you improve customer support. You will win over many customers when you stay on top of all incoming communications. Quick responses are what all customers look for. Keeping someone on hold for hours can make them lose trust in your services. It’s crucial to get EZ Texting alerts whenever a potential customer reaches out with inquiries about your services or products. Text forwarding will also help you stay informed whenever new employees or job applicants reach out. Sometimes managing an extensive contact list can be demanding. But text forwarding makes everything simpler. You can allow your team members to choose their preferred channel to which messages will be forwarded.

Text-To-Landline

With EZ Texting, you can set up your landline number to start receiving texts. When a customer leaves a message on your landline, it will appear on your EZ Texting inbox. This provides businesses with the ultimate convenience. The whole point is to never miss an opportunity or a vital message from a client. Take advantage of such powerful tools to get the most out of your marketing. Not all texting platforms will offer you the text-to-landline feature. This is one feature that separates EZ Texting from other competitor text marketing platforms.

Analytics and Reporting

One of the services EZ Texting provides is extensive feedback through reporting and analytics. Their dashboard allows for measuring and monitoring campaigns. They give you detailed feedback to help you perfect your text marketing. A link shortener allows you to shorten links and keep track of how many times they are clicked. Statistics and reports are what businesses rely on to succeed. You won’t know what your customers need unless you have information and the best way to get that information is by monitoring your campaigns.

Integrations and API

EZ Texting has some of the best-in-class apps and a robust API with powerful integrations. You can use Zapier to connect EZ Texting with many other popular applications. They have partnered with plenty of leading software to make your business life even simpler by automating customer contact management across different channels. You can integrate CRM or email marketing systems. The list of possible integrations is endless. Pick the ones that favor your industry and business. Their text reviews show that many of their clients appreciate the integrations. If you run into issues, their team can help you set up. But they have made everything simple; even a beginner can figure out how to integrate different applications and software.

Image Editor and Photo Library

You can select from millions of Shutterstock pictures to use in your MMS. The use of images in your messages adds a personal touch that will make your customers feel appreciated and seen. There are also MMS design templates you can choose from. You can also send branded promotions, invitations, and announcements. Your messages will have a room of up to 1600 characters, and you can include video clips, GIFs, audio, and pictures. Compared to SMS, MMS usually gets higher responses from receivers. That may be because they are detailed and easy to customize.

QR Codes

EZ Texting offer code is an effective marketing tool. Generating QR codes on the platform is easy. You need to go to the navigation menu and select tools; then, you will see the QR code generator. Once you save your QR code, you can add it to your marketing materials and start sharing it. You can create a scannable image that redirects your clients to a website. These codes work seamlessly with smartphone technology. It is now one of the easiest ways to make mobile users take action. QR codes are very versatile; they can make your audience visit a URL, show them plain text, or open contact information. You can use different QR codes for different campaigns to keep track of their progress. Measuring results will improve future campaigns.

Plans and Pricing

Before you get into EZ Texting pricing, you can use a 14-day risk-free trial to sample their services. Depending on your text message demands, they have flexible plans you can choose from. They are transparent; you won’t have to deal with shady pricing policies. Custom plans are better for franchises, companies with multiple departments, businesses with high text volumes, and agencies that handle multiple clients. But if you are starting your company, you can look at some of their affordable plans and start there. You will receive 200 texts per month regardless of the plan you choose. These are the four EZ Texting pricing plans.

Value plan: Starts at $ 19 per month
Essentials plan: Starts at $ 29 per month
Premium plan: Starts at $ 49 per month
Custom plan: Starts at $ 299 per month

There are different features included in every plan. The value plan is the most basic and the cheapest; you should explore the other options if you want more. The essentials plan is the most popular because it includes all the essential features a business needs. Remember, these are starting prices. The value plan can go up to $ 283 per month, the essential plan can go up to $ 293 per month, and the premium plan can reach $ 313 per month when you want ten thousand message credits. The great thing is two-way Texting is free on all four plans. These are the additional features you can use to upgrade your plan and what they cost.

High volume numbers: $ 25 per month
Additional numbers: $ 25 per number per month
Additional users: $ 20 per user per month
Additional keywords: $ 25 per keyword per month

There are also other ways you can boost your plan with extra credits, but it will cost you extra. However, if you have a fixed budget, you should stick to the plans and the features they offer. Remember your unused credits won’t roll over to the next month. So you have to pick a plan that reflects the number of texts you send every month.

Frequently Asked Questions

Will EZ Texting Charge Me For Incoming Messages?

No. they won’t charge you extra for incoming text messages. They will even send the incoming messages to your email for free. Other texting platforms might charge you extra for these services. You pay for the message credits that help you get your content out there to customers.

Are MMS and SMS The Same Price?

These types of texts aren’t the same price. MMS have longer message lengths, including emojis, pictures, and even videos. SMS are simpler and have a shorter length, so they cost a bit less. However, having both options is great because it gives you versatility. There are cases where an SMS works better, while other times when MMS comes in handy. It will allow you to maximize your communications with different types of customers. Some plans come with MMS, while others don’t. There is a 20% discount if you are billed annually.

What Number Will I Use For Texting?

A 10-digit EZ Texting phone number will be assigned to you after you create an account. It’s the local number you will be using to text instead of your personal phone number. Also, if you have a landline, they can help you turn it into a textable number. If you have multiple clients, you can add more numbers, but it will come at a fee. You can upgrade to a high-volume number with higher deliverability. If you want to expand your brand to a nationally-recognized brand, you can switch to a toll-free number.

Will I Be Able To Text International Numbers?

EZ Texting supports texting in USA and Canada. If you have international clients in any of these two countries, you will be able to send texts to them. But beyond that, it will be a bit tricky. But since EZ Texting mostly serves local businesses, their customers are not very worried about texting internationally.

Is EZ Texting HIPAA Compliant?

Yes. Text messages can easily go to the wrong number and aren’t encrypted. If you are a healthcare provider, this is not the best way to deliver sensitive medical information about patients. Find a better way to communicate with patients in a more secure and restricted method. Being HIPAA compliant is necessary for a healthcare professional.

Is The Company Right For You?

EZ Texting is the right company for text message marketing. They work with businesses from many industries. Whether you have an extensive contact list or not, their messaging tools can be of benefit. They can improve your customer acquisition rate and lead nurturing efforts. There is a positive impact text message campaigns can have on your company. They have reporting and analytics that gives you feedback to help you improve. EZ Texting reviews from their thousands of customers will tell you that they are diligent in delivering their services. They offer some impressive and innovative features that most texting platform companies don’t offer. Based on this EZ marketing tech review, you should be able to tell if the company fits your needs.

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