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How to Select the Perfect WordPress Theme? 15 Features to Know!

Selecting the perfect WordPress theme is one of the most difficult jobs you’ll come across as a webmaster. Naturally, every theme has its advantages, but your job, in this case, is to determine which advantages are more important than the others. As soon as you are able to determine which features of a perfect WordPress theme you need, the sooner you’ll be able to pick the best choice for your next project. If you aren’t sure which features and functions are important, then keep on reading, because this post’s goal is to help you learn which the most important features of good WordPress theme are.


Today’s web design is all about responsiveness. If you are website doesn’t feature a responsive design, then it is very likely that visitors who browse the web through a tablet or smartphone will have trouble viewing your website properly. Thanks to the responsive web design techniques used to craft most modern & premium WordPress themes, you can rest assured that just about every WordPress template you come across will feature a fully responsive design that will appear clearly on absolutely any device capable of browsing the web.

Social Media Integration

Social media websites are the best place to promote your products and services, and this is why it is important for your WordPress theme to have perfect social media integration capabilities. When selecting the best WordPress theme, you need to make sure that it allows sharing over Pinterest, Twitter, and Facebook (the three most popular social sites). Of course, it won’t hurt if the theme is integrated with other social sites too.

Varying Page Styles

One of the important features of the best WordPress theme is having diverse page styles. Website built on just one-page style usually appear to be rather boring and they lack certain functionality. Even for WordPress lawyer theme you need versatility in terms of page style and designs. The modern premium WordPress themes will allow you to take advantage of different page styles that will give you the opportunity to quickly optimize parts of your website for e-commerce, contact information, blogs, testimonials, reviews, etc.

Automatic Updates & Excellent Support

The good WordPress theme needs to be up to date with the latest innovations in the world of web design and web development. This is why you must make sure that the theme you are about to purchase is being updated regularly, and that the developer’s support staff is ready to assist you in case you come across any problems. These two important features will give you peace of mind because you’ll know that there is someone to rely on in case something goes wrong.

Rich Collection of Widgets

Widgets are neat and easy modifications that can greatly improve your website’s appearance and usefulness. If you are still not sure how to select a WordPress theme, then we strongly advise you to pay close attention to the number of widgets that the template comes with. A higher number of widgets naturally gives you more flexibility in terms of customization, so you’ll be able to fine-tune specific parts of your website.

Theme Customization

If you are not a tech-savvy person, then you probably won’t appreciate the idea of manually editing your theme’s files in order to change a color or font. This is why you must make sure that the theme you are about to purchase features a user-friendly customization panel that can be used to modify different aspects of the template. For example, many themes give the administrator the ability to quickly change logos, colors, fonts, shapes, and other graphic elements.

Search Engine Optimization

Modern-day web development is all about SEO! If your theme isn’t optimized for search engines, then it is very likely that you won’t be able to fix this. This is why you must make sure that your WordPress theme has been developed by experienced professionals who are familiar with the latest SEO standards, and know what they need to do in order to help your site rank better in Google’s search results.

Retina-Display Ready

HD & Retina displays are being installed on more and more devices, so nowadays it is extremely important to use high-resolution images on your WordPress website. This is why you should check whether the WordPress theme you’ve chosen is retina-display ready. This is becoming of the most desired features of new templates, so keep a close eye on it if you want your users to enjoy crystal clear quality while browsing your website.

Quality Code

If you have read a bit about WordPress, then you probably know that the entire system and all themes for it are based on PHP, CSS, HTML, and JavaScript – web programming languages that work as one to power your website. However, we are talking about hundreds of thousands of lines of code, so mistakes can happen. This is why you must check whether your template is coming from a trusted publisher, and also check whether its code is in compliance with services such as W3C validator. Quality code will improve performance, strengthen security, and slightly improve SEO.

The Template must Suit Your Purpose

If you have visited a website that advertises WordPress themes, then you’ve probably noticed that they are arranged in categories. Niche-specific templates have certain features and extras that may not be needed if your website has a different purpose. Therefore, you need to make sure that you are using the right theme for your website idea – if you are a photographer, then use a portfolio theme, and if you are planning to sell services or products, then go for an e-commerce template.

Simpler the Better

A website cluttered with graphic elements, images, and fancy work won’t serve you well. If you want to really impress your viewers, then go for a simpler template with a sophisticated look that won’t take the attention off your content.

Cross-Browser Compatibility

This is a fairly old requirement, but let’s face it – you don’t want to pay for a theme that doesn’t look perfect on every browser. Usually, the author will post details regarding the cross-browser compatibility of the template, so make sure that the product you are looking for is compatible with Chrome, Firefox, Opera, Internet Explorer, and other popular web browsers.

Check the Terms & Conditions

Some free templates have specific requirements such as publishing backlinks, etc. Trust us when we say that this isn’t the theme you are looking for. It doesn’t matter how good it is, if the author wants backlinks, then find something else.


Every theme has a unique navigation menu which can sometimes be customized according to your needs. The navigation is one of the most important parts of your website, so you must make sure that it is comfortable, flexible and easy-to-use.

Site Layout

The site layout is very important, especially if you are not tech-savvy enough to manually edit your theme’s appearance. Some templates have a fixed width or empty spaces around the main container, so you can use the empty space for banner ads, widgets, etc. However, if the templates you’ve chosen doesn’t have empty space and you want to show banner ads, then you’ll have a difficult time modifying your files in order to make space for the extra content.


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