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HubSpot CRM Review 2022 – Top 10 CRM Software

Customer relationship management can’t be ignored if you are trying to build a successful brand. Most small business owners think CRM is unnecessary until they have a huge customer base. But you can incorporate CRM services into your small business. HubSpot is a cloud-based CRM that helps companies analyze business metrics, track and nurture leads. Their all-around functionality makes them a great choice. They offer robust online resources that will transform your customer relationship management strategy. They even have a free version ideal for many things, including email marketing, making it the best CRM for solopreneurs. But before you can say whether HubSpot is worth it for you or not, you must examine their services. This review will give you a sneak peek into their services, features, pricing, and much more.

The Verdict
HubSpot CRM HubSpot CRM

HubSpot stands out from other CRM companies, especially because of the comprehensive free plan. Not all companies are willing to offer core CRM features for free. They have over 100,000 customers from different industries. The only thing you need to be careful with is the pricing structure. If you are not careful, the cost will accumulate and be hard to handle.

  • Free CRM software
  • The system is easy to set up and use
  • Their scalable software allows room for growth
  • Excellent customer support team
  • An array of third-party app integrations
  • They offer personalized email sequences
  • The free plan doesn’t include dedicated customer support
  • The per-user plans might be expensive for small businesses

About Company

HubSpot started as an inbound marketing company in 2005. It was founded by two MIT graduates who wanted to empower businesses to start offering valuable solutions to customers. But now, HubSpot offers inbound and outbound marketing. It grew to become an international company with offices in Ireland and Dublin. They have created various solutions, including CRM features that unite your entire business. Their incredibly comprehensive HubSpot free version that’s better than some paid CRM software on the market. But you should know that the free-forever plan comes with limited customer support, and you might lack some features. But the free option is still useful to newer businesses. Their paid plans are great for almost all companies out there. They are suitable for real estate, construction, retail, accounting, sales, and marketing. Customers get a visual dashboard where they get a real-time view of the sales funnel.

You will benefit from hundreds of third-party app integrations if you are a HubSpot user. Their starter price is affordable, but the price will rise if you want to upgrade to a professional plan. When you consider pricing, there might be other companies that are cheaper options. But they may not offer the lightweight yet highly capable CRM software that HubSpot does. They will help your marketing and sales team track deals, manage contracts, identify high-quality leads, and view the sales pipeline in real-time. HubSpot CRM is only one tool from the established digital marketing automation company. They have other software that solves different business issues like sales and marketing.

If you plan to set up customer relationship management for the first time, this company might be an excellent choice. HubSpot for small businesses makes a lot of sense. Their services and features address unique problems small companies with limited resources face. You can start with the free version until you get proficient and comfortable using CRM tools. Keep reading to discover their impeccable services and pricing tiers.


HubSpot free version is not all they bring to the table. They offer a bunch of cutting-edge services that can make any business grow. Their CRM software has become the go-to for small businesses that want to make a mark and attract more customers. It’s a complete platform with the tools you may need to establish your business. These are some of their notable services and features.

  1. Onboarding

When you sign up for HubSpot, they will create a customized onboarding plan that helps you get set up quickly. You may be wondering how you will integrate the tools you are already using with HubSpot. This plan will make it possible to develop an understanding of their software and best practices. That’s what their onboarding process entails. They create a plan based on your highest priorities. Your sales team will work with you to identify a couple of top priority goals that you want to achieve with HubSpot. They will then turn these goals into self-directed projects on your account. They will also be available 24/7 to assist with technical troubleshooting or tool setup. This makes it easy for all team members to get acquainted with the software. The onboarding process will end once the goal is completed. There is an onboarding representative that will introduce you to everything you need during your stay with HubSpot.

  1. Inbound Consulting

You will work with a dedicated HubSpot consultant to grow your company with intuitive software. These consultants are very experienced; they will formulate successful strategies and help you implement them. The consultant will provide training, project management, and best practices if you are new to HubSpot. Inbound marketing is essential if you want to reach a wider customer audience. But establishing efficient sales processes, planning marketing campaigns and prioritizing customers require help. The consultants will set up HubSpot to ensure your team achieves optimal results. You will get key performance indicators (KPI) tracking and reports to determine the impact of your marketing strategies. When you are done consulting, your inbound marketing will have improved tremendously. Some of the projects the consultants will help you with include email marketing automation, feedback collection, and sales productivity training.

  1. Customer Training

Every HubSpot customer will get training. They will guide you through marketing strategies and tools. Every trainer is there to make you reach your full potential. They deliver some of their training through live virtual sessions. You can easily tune in from the comfort of your computer and learn how to properly use HubSpot tools with other users like you. There is an exclusive training portal where you can access all the information you need. When you get training, it’s easier to explain how the software works to your team. They have different courses; some take days while others only take a few hours. The training sessions will cost you depending on how long they take. If you have used similar software like HubSpot CRM before, you may skip some of the training. These courses are mainly meant for customers who don’t know how to leverage the software to their benefit.

  1. HubSpot for Startups

HubSpot for small businesses or startups is designed to help new companies grow as quickly as possible. What are included in this service are access to HubSpot support and a dedicated onboarding team for the first 30 days of your subscription. Startups are usually very small corporations, yet HubSpot makes efforts to put its paid-for features within their reach. However, not all startups are accepted, but applying is free. Eligible series A can get up to 50% off HubSpot software, and eligible seed-stage startups can get up to 90% off. If your business qualifies for this program, you will be enjoying the CRM features without spending a fortune.

  1. Click-To-Call Functionality

Unlike most CRM software, you don’t need additional integrations to get the click-to-call functionality with HubSpot. The function comes built-in into the software for easy use. As soon as customers’ information is added to their card, you or your team can directly call them from the system and even record the whole conversation if you want to. You are helping your sales team learn about different customer experiences when you record such calls. The information will help your team improve customer service. This call functionality on the CRM system is another way to reach your clients. Instead of relying on one method of communication, you can use multiple ways to communicate or offer feedback to customers. Besides improving your customer service, it also betters your reputation. One-on-one interaction is what most clients are after.

  1. Templates

The HubSpot marketplace has various templates you can use with HubSpot products. Whether you are establishing an eCommerce or any other type of business, templates are essential. They help with branding, and you will stand out from the rest in your crowded industry when you know how to use the templates properly. If you access the marketplace, you can choose from hundreds of landing pages, email, website, and blog templates. Choose templates that make it easy to maintain a consistent style in all your forms of online communication. Based on HubSpot CRM reviews, this is one of the features users appreciate the most. The template you choose can make or break the message you are trying to put across. If you don’t know which ones to select, you should consult someone who has an idea. The free plan only has five templates to choose from, and you can customize the templates to foster customer engagement.

  1. Marketing Hub

The marketing hub is meant to attract and convert people into buyers. It’s the premium marketing software when you want authentic leads. The software comes with social media tools to help you launch your campaigns on the internet. You will also have content creation and blog tools. Dictate what your visitors and potential buyers see when they visit your website. Amazing blogs and content give prospects valuable information about the business. Marketing automation is also possible; you can put the marketing strategies on autopilot and focus on other things. The SEO tools ensure you are ranking highly on search engines. Gaining online visibility is not easy, considering the internet is always flooded with competitors. You must have the right tools to make people easily find you when searching for solutions online. The marketing hub comes with an analytics dashboard. Analyzing your marketing strategies is the best way to improve. The hub also allows video hosting and management.

  1. Sales Hub

The sales hub is designed to help your sales team close more deals. It’s part of the CRM tools you will receive from HubSpot. They offer free sales features like meeting scheduling, document sharing, email tracking, and notifications. But when you want premium features, you should advance to the paid version of the sales hub. You will get sales automation, eSignatures, and predictive lead scoring. Customizable reports are available when you want to look at the progress of the sales. The sales hub also allows multiple deal pipelines and email sequences. This will be a useful tool for your sales team. The hub has a free version; start with that and see if it’s helpful before you get the paid-for features.

  1. Integrations

You can connect your favorite websites and apps to HubSpot. You can easily integrate the tools you were already using with the software. They have an app marketplace where you can find new tools to grow your business. Software that doesn’t allow any integration might not be the best choice. You must be able to integrate other useful apps to make it a powerful CRM tool. HubSpot allows integrations with simple apps like Gmail, Google calendar, WordPress, and many others. Go through the marketplace and see which integrations fit your business. They have over 1,000 integrations available.

Plans and Pricing

HubSpot has a completely free CRM service. It might be the best CRM for solopreneurs but not robust enough for a small business. That’s why they have premium features that you need to pay for. From the HubSpot CRM reviews, you can tell the overall pricing structure can sometimes be confusing. What you need to pay attention to is how the billing is done. There are three main plans for the CRM software. If you pay the whole amount up front and commit to the services for a year, you might save up to 10%. But if a year is too long a commitment for you, stick to the month-to-month billing structure. If your needs keep growing, you may be forced to pay for the sales and marketing hubs. This will add to your overall cost. Here is a simplified version of the HubSpot pricing structure.

Marketing Hub

  • Starter plan: The price starts at $ 45 per month. When billed annually, you will pay $ 540.
  • Professional plan: The starting price is $ 800 per month, but if you pay for the whole year, it will be $ 9,600.
  • Enterprise plan: You will start at $ 3,200 per month, but if you accept annual billing, the cost will be $ 38,400.

Sales Hub & Service Hub

  • Starter plan: Starts at $ 45 per month or $ 540 per year
  • Professional plan: Starts at $ 450 per month or $ 5,400 per year
  • Enterprise plan: Starts at $ 1,200 per month or $ 14,400 per year

This is a look at the main CRM features and how much they cost. But the complicated pricing tiers need time to understand. There are many plans and services to pick from that can be overwhelming for a new customer. However, if you aren’t sure which plan suits you, they have provided a phone number where you can call for assistance. They will explain everything in detail and help you make the right choice.

Frequently Asked Questions

Is The System Open For Third-Party Developers?

HubSpot is open to such developers; the API endpoints are available. There is a link provided where app developers can go and create useful apps that businesses can benefit from. This increases their integrations capabilities. You can easily find an app on their marketplace that addresses your unique business needs.

Do Small Businesses Need CRM?

As long as you sell a product or a service, you have customers, which means you need customer relationship management. If HubSpot contractors can benefit from their services, even your small company can. They have basic CRM tools that are completely free for all to use. If money is the issue, you can explore the free features until you are ready to start paying for the services.

Does HubSpot CRM have A Dashboard?

HubSpot had an intuitive, simple, and clean dashboard with a real-time view of your sales funnel. It’s a customizable dashboard; you can add features or remove the default modules that don’t work for you. This makes it feel personal, and you can easily manage it with the help of custom features. There is an active area in the middle of the dashboard where you do actual work. This is an incredible addition to their CRM arsenal.

Do They Have Customer Support?

HubSpot has impeccable customer support. They quickly respond when you reach out as a new or old customer. They have a solid reputation on Better Business Bureau, earning a solid A+ rating. However, they still have some complaints that are worth noting. The complaints are barely about their customer support. There is a live chat on the official website that can help you get started. You can also reach out to their representatives via call or email.

Is The Company Right For You?

HubSpot contractors and other customers have CRM tools at their fingertips. The core features are free forever. They will help you build strong relationships with new and existing customers. Your communication, sales, and marketing teams will receive a boost from HubSpot tools. When everyone is on the same page, running the business will be super easy. Your focus will be on providing solutions that customers want to see. At the end of the day, that’s what good CRM is all about. The company is right for any small, midsized, or established company looking for robust CRM services.