HubSpot Email Marketing Review 2022 – Top 10 Email Marketing Services
HubSpot platform competes effectively with other highly regarded systems throughout our study and testing. Small companies and single proprietorships will benefit greatly from the free edition of HubSpot’s CRM because of its all-around capability, fantastic online tools, and low entry barrier. All versions of Outlook are supported, including the free edition, which makes it excellent for email marketing.
HubSpot email marketing includes extra premium services, such as the marketing and sales hub. What is interesting about this structure is that the platform enables organizations to opt-in to certain expensive services depending on select users. At the same time, everyone else on the team utilizes the entirely free version. This option to blend paid and free memberships are perfect for little firms who wish to grow without progressively acquiring more service than required.
The platform's online training materials are a major asset. They have compiled an outstanding collection of online training tools for you to utilize if you need to learn how to use the program or refresh your memory on how to do so. Its high standard of training sets it apart from the competition. The company is among the best in the email marketing sector regarding customer service.
Although many instructional materials and outstanding customer support are available, not all businesses can afford them. Small firms with little tech skills, the sheer number of choices in price, and the extensive library of information may be intimidating. Businesses not scared to learn independently and network with an online community will benefit the most from CRM HubSpot.
- When it comes to growing your business, the company's solutions cover everything from operations and content management to customer service, sales, and marketing. The modularity of HubSpot's capabilities allows it to evolve with your company as it expands and encounters the need for more complex CRM functionality in other areas. Customizable and scalable systems intended to boost development and move your company ahead may match any available options and payment plans. Whatever your company size, they have you covered, whether you are just starting the free plan or planning to use all of the premium features.
- Easy to Create
- The platform's tools and creation are easier to use. For example, drag-and-drop functionality is available in all aspects of content generation, including landing pages, forms, and emails. Creating and scheduling social media material in bulk is also an option. Many companies don't have the time to develop this material, which will tremendously benefit them.
- Customer Care is Not Included in the Free Plan
- There is no access to customer service in the free plan, which is a bummer since you can utilize the online knowledge base and the HubSpot community to help you debug your difficulties. Even if you are on the free plan, the service provider should at least provide a live chat to show off their award-winning customer service.
- Price Tiers Are Difficult to Understand
- Although we claimed that the provider's variable Pricing was favorable, some users may get confused with the many price tiers. Flexible Pricing, however, does not mean it's vague or confusing. Because there are so many alternatives, many people will go with the free version or switch providers because they are too overwhelmed.
- On the Free Plan, it is Easy to Exceed All of the Limits.
- The free version of the plan is available, but when comparing it to paid ones, it is important to keep in mind its limits. It's worth noting that the Starter plan comes with unlimited email tracking
In 2004, Brian and Dharmesh, both graduate students at MIT, saw a change in how people browse and purchase. Interruptive attempts to get consumers’ attention were no longer tolerated; consumers had become adept at evading them. CRM HubSpot was created as a result of this paradigm shift. People don’t like to be stopped or disturbed by marketers or salespeople, which is why inbound marketing was developed. Now more than ever, the inbound trend is empowering companies across the globe to put their customers first, stop disrupting them, and start assisting them.
You can utilize the free version of the company’s CRM throughout your marketing, sales, and customer care departments, and it’s better than most premium CRMs on the market. It’s an outstanding product for almost any enterprise.
The company provides more than just a free CRM. The SaaS service provides advantages to corporate users. Here are some of the most noteworthy features provided by the platform.
For small company users, templates are vital, and the provider’s marketplace has an amazing choice of free templates that can be utilized in conjunction with any HubSpot item. Users may select from hundreds of emails, homepages, blogs, websites, and template bundles to establish a uniform design across all digital engagements.
- HubSpot Academy
Tech-savvy businesses that do not mind a little do-it-yourself effort will find the academy site to be a valuable resource. In addition to the standard technical literature, there is a wealth of onboarding training materials, accreditation evaluations, courses, and a lively forum with public user groups.
- HubSpot for Startups
Because startups are often tiny businesses, the service provider attempts to achieve its premium services accessible to newcomers. As per the website, the HubSpot for Firms program provides up to 90% off the software for “qualifying seed-stage” startups and 50% off HubSpot software for “eligible Series A” startups. Of course, not all companies get selected, but applying is free.
- Built-in call-to-action
To enable click-to-call capabilities in the platform, no further integration is required. Users may call straight from the system and, even better, record the conversation after a client’s information is put on their card. The call recording is instantly stored in the client’s timeline, making it simple for sales professionals to remain current on each client’s experience. Similarly, it’s good for managers looking to enhance their customer service.
Plans and Pricing
With its free plan option, small and independent firms and contractors may be able to make use of the company’s features. Marketing hub, sales hub, or both? You may increase the system’s capability by building up any of these products – keep an eye on the Pricing. The general price structure might be a little perplexing since some services can push you into marketing or sales paid plans depending on your specific needs. Keeping in touch with the representatives as long as your active service is crucial to avoid incurring unnecessary fees.
All options of the marketing hub include Starter ($50), Basic ($200), Professional ($800), and Enterprise ($2,400). In contrast to other CRMs, there are no minimums or maximums on the number of people who may be included in a subscription. In a departure from standard practice, the marketing hub charges based only on the quality of your product, not the number of people on your team.
The level of service you get from the sales hub is determined by the number of users you have. Starter ($50 per month for one user), Professional ($400 per month for five users), and a free plan option are provided by the company. Contact customer care for a pricing quotation if you need extra services for more team members.
The la carte pricing structure makes it a good option for small businesses and startups looking for a CRM that can grow with them as they expand. However, because the valuing system is so convoluted, it isn’t easy to gauge whether or not something is affordable. Starting with the marketing and sales hubs, the cost is $100 per month, which is a lot for an entry-level CRM subscription, especially for a single user. On the other hand, the company can save money if a business has a small number of users who need access to paid marketing or sales hub services and many employees who need general access.
Frequently Asked Questions
What is Email Marketing
Email marketing is a broad term that encompasses a wide range of practices. An example of an email marketing campaign is an abandoned cart email, an onboarding campaign for new users, a product discount, or a holiday sale that employs email as a distribution channel.
In addition to generating sales, many businesses use email marketing to deliver value to clients and foster long-term connections. Customers are more likely to open and read a company’s marketing emails if they have a reputation for providing helpful information.
You can track your messages’ success using email marketing since they are connected with your CRM.
Why is HubSpot’s Free Email Marketing Tools Popular?
These are some of the most popular aspects of free email marketing tools
- Bulk emails have been rigorously examined and tailored for all devices and operating systems.
- Simple email design software with a drag-and-drop interface.
- An extensive template library proved to boost customer experience in the inbox.
- HubSpot’s sales CRM software and Salesforce are integrated, making it simple to customize emails and develop lists.
How Much Does the Company’s Marketing Tools Cost?
You can get started with email marketing tools for free as part of the marketing hub. Additionally, they provide premium capabilities in the Starter, professional, and enterprise versions for those needing more sophisticated tools for automating and scaling their marketing efforts.
How Long Does It Take to Put an Email Marketing Tool into Action?
It might take time for email marketing to generate results if you do not have a list of email contacts already. People eager to hear what you say should provide you with their email addresses. However, creating stunning emails in minutes with an email marketing editor is possible, provided you already have an email list. It takes just a few minutes to get your squad up and running, and they’ll be ready to go in no time.
Is the Company Good at Email Marketing?
On the market, the platform is one of the most user-friendly email providers (ESP). Registering is a breeze. Once you have signed up for an account, you can follow the steps in getting started with the HubSpot CRM guide.
When Comparing Mailchimp and HubSpot, What Should you Expect?
If you want to automate your workflows, the professional plan begins at $800/month and includes workflow automation tools, whereas Mailchimp gives single-step automations to everyone on the Free plan.
Is The Company Right for You?
Yes. While several providers have a free version program for a limited time or indefinitely, most have built-in limitations that need upgrades over time. The company’s free option, on the other hand, is surprisingly robust. Its free edition has no expiry date or user restriction, and it can store up to 1 million contacts before any upgrades kick in. This gives HubSpot software a significant advantage over rivals that impose time constraints, user limits, and low contact rations on free software trials. It also allows solopreneurs and small company owners to develop a CRM without spending a dime.
Small enterprises will find the setup procedure to be outstanding. No coding is needed to sync with Outlook or Gmail. Similarly, the main task dashboard is easy to browse because of the obvious names like contacts, companies, tasks, sales tools, and settings on the basic task dashboard. Filter and examine contact cards, communication timelines, and live alerts, make and record conversations directly in the system, and use valuable templates for setting up email campaigns, websites, and blogs and structuring invoicing. Some basic capabilities that small companies need, such as automated sales reporting, contact, lead management, and configurable sales funnels, are included.
The free edition of the service provider has many built-in features, but there are many ways to customize the product. They have many online tools for all their customers, from basic onboarding and setup to the more expensive solutions like the marketing and sales hub. An online learning site with courses and certifications makes the SaaS provider ideal for small firms who want to build their CRM organically over time but don’t have the funds to do so at the outset.
With the company, you can get a free, easy-to-use product while still getting a full-featured CRM system that can grow with your company.