Measuring Your App’s ROI Can Be Easier Than You Imagine
You must be living under a rock if you are still of the opinion that mobile is the future!
The validity of this perception has already come to an end about a couple of years ago. Today about two-thirds of the entire global populations are active on the Internet, and most of them count on their smartphones to access the web. Looking at this statistics, it will be absolutely justified to claim that mobile is no longer the future, but the present.
The introduction to mobile interaction has given rise to a life that predominantly revolves around different mobile applications. Mobile apps have become an excellent addition to our lives, be it for shopping online, reading news, booking a cab, buying flight tickets and the likes.
With mobile apps have become the hyperactive ways of life, it’s high time that you stepped up your business with a well-built, unique and user-friendly app.
But, did you know that owning an app is not just enough to spruce up your mobile strategies? You must keep a tab on the Return on Investment aka ROI of your app in order to check whether it’s worth all the money and efforts you have spent to build it. With the cutting-edge analytics, it’s become easier than ever to define as well as measure an app’s ROI.
Wondering why should you measure your app’s ROI? Don’t you have any inkling of how to go about in the process? Maybe, you should delve into this following excerpt to quench all such inquisitions:
Why it is Important to Measure an App’s ROI?
Unless you are able to bring the required ROI of your app, it will be difficult for you to obtain the desired financial success in today’s competition-driven app market. Things could become a way more complicated and challenging if you are dealing with a free app, which is aimed at serving an unknown consumer-base.
Most of the mobile app developers fail to enjoy a consistent proliferation of their projects, mainly because they don’t know which strategies to follow to measure the ROI of their apps. Generally, it happens only with those experts who fail to churn out a compact plan to decide, evaluate and measure their apps’ Return on Investments.
The lack of an ROI-measurement strategy can hold them back from generating adequate revenues and obtaining their desired profit goals. A smooth and consistent progress of an app can be extremely rewarding for both the developers and users.
Below are listed some easy yet effective steps to measure the ROI of an app. Have a look!
Churn out a Measurement Strategy
In order to churn out a proper measurement plan, you should consider integrating the right analytics into your mobile app. With a well-built measurement strategy, you can easily measure your app’s ROI, evaluate its overall performance and keep a track on its different vending points.
As an ROI strategy can help you measure your app’s performance at a long stretch through the various phases, you must consider building without making any delay.
Calculating the Customer Lifetime Value is Important
The importance of quantifying the CLV or Customer Lifetime Value of app is paramount, especially when it comes to making a measurement of its revenues. By CLV, we are hinting at the revenues that the consumers are anticipated to contribute while using an app.
One of the easiest and most effective ways to calculate it is to add up the amount of purchases that a consumer has made on an app. Another way to seal the deal is to keep a track on the total number of sales attainted by the app.
For those business hubs that already own their official websites, it will be easier to measure their overall earning and also reach their apps’ projected Customer Lifetime Value or CLV.
Knowing your Overall Cost is Mandatory
Unless you want to be left behind, it is very important that you obtain a thorough understanding of the overall cost of your mobile app in advance. By getting a heads-up about the overall cost of your app will help you deal with the different aspects that are influencing the cost-benefit share. Such an analysis of the cost of your app will also take into consideration the expenses of crafting it from the scratch.
While analyzing the cost of your app, you will also touch upon the operational as well as the maintenance costs, which go into building, updating and also promoting a mobile app.
Among legions of standard methods of cost calculation, the mobile app developers may also include gauging as well as attribution tools for reaching out to more refined and detailed results, via which they can create a more result-yielding ROI generation strategy.
Get Acquainted with your Users
Nothing could be worse than a user abandoning an app due to its lack of efficiency. This can be an extremely detrimental issue that might hamper your business in the long run. This is where the importance of keeping a close tab on your users comes into play.
However, one thing that you should bear in mind is the fact that not all the users will be same. Each of your users is hailing from different sources. Every one of them is representing different consumption patterns that will influence your app in a different way.
As per the mobile app developers, your users should be segregated into different categories on the basis of their distinct approach towards your app.
This way, it will be easier for you to figure out those audiences that are adding to your app’s ROI. The consumers who have a very impressive purchasing history with your app should hold more value than those who are just visiting your app with no intension of making any purchase. Make sure to keep such audiences marked separately, so that you can obtain a thorough perspective of your app’s returns.
Actionable Metrics are the Need of the Hour
The metrics, which you have set to have an inkling of how well your app is performing, needs to be put into an actionable strategy. You should opt for the regular changes and refinements to gauge the outcomes of the metrics that are being implemented.
Are you planning to go for multiple metrics? If yes, then don’t forget to evaluate how they are performing relatively.
In order to zero in on the best decision, you should consider combining all the results together. If you have decided to stick to any particular actionable metric, then you should ensure that you are reaping the maximum benefits of it.
Owning a mobile application has become mandatory these days as most people use the Internet from their smartphones. It’s an app that can ultimately provide the mobile users with a more immersive experience by taking the utmost advantage of mobile hardware and sensors.
For an aspiring entrepreneur, a well-designed mobile application can be a great way to provide his/her audiences with a unique user-experience, create awareness about his/her brand, and generate more revenues. Sometimes, it could be difficult to figure out the reasons why an app’s ROI is not fulfilling its owner’s expectations.
Following some of these aforementioned tips and tricks, you can easily track the progress of your app with an evaluation of its Return on Investments.