Psychological Tricks That Will Help You Improve Your Online Store
How many times have you heard of someone who has an awesome product, but struggles to make any real profit? With the expansion of the internet, more and more people opt for online stores, as many people prefer doing shopping from the comfort of their homes. This can create potential problems for certain online stores, simply due to the fact that they’re not accustomed to doing business this way.
This can happen for a myriad of different reasons, but the most obvious ones are often time hugely connected to the fact that the website simply isn’t built up for success. Luckily, we have a couple of aces up our sleeve that can help you fix these problems and improve your online store. In this article, we’re going to talk about the psychological tricks that can ameliorate these conditions and make your website more functional and profitable at the same time.
Onboarding and Shipping Should Be Free
Let’s rephrase that immediately: onboarding and shipping should be made to look free. You might be wondering how on earth are you going to pull that off, but the answer is fairly simple: you’re actually charging shipping and onboarding, but the customers don’t exactly know this. Many buyers shirk away from completing a purchase when they find out that there’s an additional cost. You can avoid this scenario by simply including the price of onboarding and shipping into the initial price of the product.
This leaves a psychological effect on the buyers – if they think they’re getting something for free, there are better chances that they’re actually going to complete the purchase.
Make the Most Out of the Infamous ’Left-Digit Effect’
Pricing your products with a .99-cent tag at the end works like magic on many customers. The reason why the so-called left-digit effect is so persuasive lies in the fact that people like to believe that they’re getting something cheaper. So, there’s a huge difference if a person believes she or he is buying something in the, let’s say, A$40-A$50 range, as opposed to A$50-A$60.
In other words, people are more likely to spend A$49.99 than A$50 on something. Even though it’s just a penny of difference, this creates an effective illusion that you’re paying something less than you actually are.
Offer Product Upgrades Toward the End of the Checkout Process
Speaking of the psychological effects of the decision-making processes, a good way to convince your buyers to also include upgrades for their products is to offer these at the end of the checkout process. For example, let’s say that the product costs A$200, and an upgrade is A$5. There are far better chances that the buyer will decide to also pay for an upgrade if she or he has already decided to make a purchase.
This is one of the reasons why you want to hire website designers in Sydney that are top-notch. Not many people know these little psychological tricks, but those companies that are best in business certainly know what to do in order to make your website more alluring to potential customers, thus making it more profitable.
Push the Customers Into Making Quicker Decisions
Another effective psychological trick that will help you improve your online store is tightly connected to creating a sense of urgency. Here’s how to do this: you make the customers believe that the special offer is active only for a limited time. If the buyers know that they can purchase the product whenever they feel like, there are higher chances that they won’t buy the product at all, or they’ll do it much later.
There’s another thing you can do to create this sense of urgency – by stating that the product is low in stock. That way the buyers know that they need to act quickly. If they were having any second thoughts about whether to buy the product or not, these should be all gone by now.
Use FAQs to Your Advantage
FAQ section of your website can be also used for product descriptions. While we’re on the subject of second thoughts, many customers fear that the product they’re buying isn’t worth their money, or if they can find a better deal somewhere else. FAQ section can be used to persuade them that your brand is first class and that they needn’t worry if it’s worth their money or not.
Show Your Customers That Your Brand Is Well-Respected
A good way to boost your product sales is to show your customers just how well-respected your brand truly is. Offer testimonials from other customers and show the potential buyers the statistic that indicates how frequently others use your products.
There are far better chances that you’ll sell your products if people are convinced that other buyers are also satisfied with their purchases.
The Bottom Line
In this article, we’ve tried to give you some cool and effective psychological tips and tricks on how to boost your online store sales. These tips include making onboarding and shipping look free, pricing your goods with a .99-cent tag at the end (the so-called ’left-digit effect), offering product upgrades toward the end of the checkout process, pushing your customers into making quicker decisions, using frequently asked question to your advantage (for product description), and showing your customers that your brand is well-respected.
Implement all of these strategies and you’ll definitely see improvements in your online store sales.