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Reasons behind choosing WordPress for your e-commerce website

For an ecommerce business, a website is the most important interface. Deciding the technology for web development is a very crucial decision for your business. There are several platforms available in the market to build your ecommerce: WordPress, Drupal, Joomla, Magento, Shopify. Over the period of time, WordPress has proved to be one of the best platforms for eCommerce websites. WordPress is an open-source content management system that provides a structured way to manage and publish websites. WordPress is a flexible, dynamic, and powerful platform that provides a wide variety of plugins and themes to build a perfect eCommerce site. Let’s discuss some important features that make WordPress a powerful CMS for your eCommerce website. Let’s start

Easy to use and navigate

One of the main reasons behind choosing WordPress for your eCommerce site is that you don’t have to be a coding expert to use it. Everything is easy to use, so even if you do not have much technical knowledge, you are still able to manage your eCommerce website efficiently. Make sure you explore the admin dashboard and check all the available options. For every option, there is a piece of short text information explaining its functionality that is very helpful for the beginners.

If you are facing some issues and thinking about how to proceed further. You can use WordPress support documentation or contact the forum community, they are always ready to help to find the solution to any problems.

WordPress has a wide range of eCommerce plugins

Many people want to add a special feature to their eCommerce site that is not available in the core platform. But WordPress offers a wide variety of plugins that can be uploaded to WordPress to fulfill the user needs. Plugins are the most important feature to build and run an online store. They will help you to manage inventory, ensure security, provide support, and communication with customers for your eCommerce business. There are several WordPress plugins available especially for eCommerce, some of them are:

  • WP Ecommerce
  • WooCommerce
  • Easy Digital Downloads
  • Ecwid Ecommerce Shopping Cart
  • Cart66 Cloud

Provide eCommerce based themes 

Selecting themes is the most important part while designing an eCommerce website. A theme determines the overall look of your sites like style elements, layout, navigation, color scheme, and how it features like menu and sidebar work. So the theme you select is very crucial because it has a direct impact on website user experience. WordPress provides several themes that are specially designed for eCommerce and have all the features you will need for your online stores like customization options, user-friendly interface, eCommerce plugins, and fully responsive design. Some top WordPress theme for eCommerce websites are:

  • Agama
  • Divi
  • Shopkeeper
  • Jayla
  • Shoptimizer
  • Astra

SEO friendly

Is WordPress SEO friendly? one of the main questions asked by everybody before developing an eCommerce website on WordPress. According to Erik Wardell, SEO manager at Pathfinder, “WordPress is extremely SEO-friendly from the outset. It only gets better when you install an SEO-friendly theme and start using the awesome suite of SEO plugins WordPress offers”. WordPress takes care of basic SEO practices. You can install SEO friendly eCommerce themes from WordPress and are usually fully responsive. WordPress also offers several free SEO plugins so that you can customize every single page for better ranking. You can add titles, meta tags, set custom URLs, image optimization, no index tags, manual approval of comment, fix duplicate content, and can do many more SEO activities using plugins like Yoast SEO or All in One SEO.

Offers rock solid security

Websites must have basic security measures to protect their confidential information and data. According to Piyush Jain, founder of Simpalm, a WordPress development company in DC, “In case of an eCommerce site, you need to be more careful in terms of security. Because when you start an online platform, your database contains customer login credentials, payment information, personal data, and other sensitive details. Therefore your website must have high-security measures”. If any of the data was leaked or stolen, then it was a massive blow to the store and users, and your website needs more protection.

WordPress has a large community of developers that are dedicated to perfecting it and continue to focus on searching for new ways to increase WordPress security features. So, WordPress is a highly secured platform that you can choose for your eCommerce website. The WordPress community is always ready to help you to ensure your website security. They frequently release new updates that are mainly focused on security. WordPress also has several plugins for back-ups, security, and activity trackers to provide robust security.

Conclusion:

For an eCommerce business, your website is the first impression. You want your online store to be very attractive, professional, and user friendly. Also, you would want it to be easily managed and enhanced. WordPress is the best platform for your eCommerce site that is more flexible, customizable, and supportive than any other platform. With several themes and plugins for eCommerce, WordPress becomes an effective solution for every eCommerce business. Most importantly, WordPress allows you to add woo-commerce to your site, which justifies choosing WordPress over other platforms for your e-commerce website.

About Author

Experienced WordPress developer with over 10 years of full time developing WordPress themes and plugins.

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