Salesforce Review 2022 – Top 10 CRM Software
Numerous customer relationship management systems (CRMs) are straightforward for small and startup companies, but they don’t scale as a company expands. As an exception, Salesforce provides CRM solutions that expand with your company, so you never have to worry about growing too big for your program. It can handle even the most complicated relationship management operations, no matter how quickly or far you grow.
Salesforce is a terrific choice for companies anticipating or planning rapid expansion. Growth might be tough to handle if you don't have the correct CRM. When you use Salesforce, you can make this feasible, simple, and pleasant.
In addition, it has excellent analytics and a top-notch integration program.
An issue with Salesforce's price is that it may soon become prohibitively costly. We favor a more straightforward pricing structure, like the ones presented by some of its rivals.
Whereas Salesforce is typically simple to deploy, there is still a study period involved in milking a lot from it.
If you keep these downsides in mind, you won't have a problem adopting Salesforce as your CRM.
As a last resort, if you still have questions after reading this, feel free to contact a Salesforce representative. Alternatively, there are free trials for many Salesforce products. For those who don't mind devoting some time to it, plenty of options are available for a free trial. Then you will make the most accurate comparisons between Salesforce and the rest of the CRM field. Good luck with your sales!
- Advanced Features
- Compared to other CRM platforms, Salesforce has a wide range of sophisticated capabilities. Advertising automation, 24/7 client service, and sophisticated account monitoring are included. Customers' activity history, important contacts, and conversations may be seen with the latter.
- Ease of Use
- Salesforce is easy to use, allowing you to concentrate on your company rather than learning how to utilize the platform. You may also access and update client data from many devices, including a devoted application, with simplicity. Moving between modules and working together with other personnel is simple.
- Third-party App Integration
- A lot of third-party applications are directly integrated with Salesforce. If you want to develop forms without programming, a variety of applications are available in the marketplace. Formstack and Pitcher Impact are two of the most popular. There are a plethora of practical applications available to make life simpler.
- Automated Workflows and App
- The costs of using Salesforce are relatively high compared to others, and small businesses will feel this the most. Additional customization and integrations drive the cost high, even for basic features. The charges are also displayed per month and user, but the only alternative is to be billed annually, limiting options for given businesses.
- Too much for Small Teams and Companies
- Smaller groups that don't need everything Salesforce offers could find the program overwhelming or too big to take advantage of. Large-scale companies probably won't have an issue here, but smaller businesses that aren't aggressively trying to grow to tend to find it more complex than necessary for their more basic needs.
A SaaS startup, Salesforce was the first in the CRM sector to popularize the concept of a cloud-based rostrum for the program. Former Oracle vice president Marc Benioff launched the firm in 1999 to simplify software procurement. Salesforce provided convenience by allowing firms to purchase CRM goods on demand.
Salesforce’s cloud-based technology made it even simpler for firms to deploy its platform. A few advantages of cloud-located rostrums include that they are typically less expensive to operate and more scalable than their on-premises counterparts. Salesforce is adding new attributes and third-party applications to its customer relationship management rostrum so that it may better serve its customers. Higher pricing packages are laced with training sessions, but a strong online family is willing to assist.
Currently, there are more than twelve different goods available via Salesforce. And the company has offices worldwide, including the tallest office building in San Francisco.
In terms of functionality, Salesforce’s CRM program is unbeatable. A comprehensive range of tools and add-ons are available to assist consumers in enhancing their customer interactions – from unearthing and transforming prospects to maintaining long-haul, good connections with their clients.
Salesforce users may now create a CRM, which is wholly integrated and tailored to their specific requirements using Customer 360. If you haven’t used Salesforce before, this blog post will give you a sense of what it accomplishes. Also, you’ll get to learn if it’s the right software for your company.
- Salesforce Sales Cloud
The company’s flagship product is the Sales Cloud. It may assist organizations with predicting, monitoring leads, quotations, and more.
Salesforce’s Essentials subscription begins at $25 per month for startups and small companies and gives them access to sales and support capabilities. Additionally, the platform provides three more sophisticated Sales Cloud subscriptions, each costing between $75 and $300 per month for each person. The company claims that the Enterprise package is the most loved tier and offers capabilities like personalized reporting, territorial administration, and lead recording.
With more than twelve add-ons to select from, firms using Sales Cloud may customize their solutions to match their specific needs. In addition, Salesforce goods may be combined, resulting in increased outputs and prices.
- Salesforce Service Cloud
Using the Service Cloud, firms may enhance their client relationships by being more competent, cooperative, and wise with their contacts with the customers.
The Essentials package, which includes service and sales, is another option for startups and small companies. With a one-year commitment, Service Cloud subscriptions cost $75 for every user each month. And they all have capabilities that make it easier for your staff to collaborate, resulting in more excellent consumer service. Personalized reports may also be generated and elements to routinely designate or intensify situations.
It is possible for customers to better connect their promotional staff, service, and sales by purchasing additional Salesforce services. And for a monthly charge, the platform’s clients may get training and assistance 24 hours a day, seven days a week.
- Salesforce Marketing Cloud
The Marketing Cloud assists organizations make a good first impression with their customers, while the Sales and Service can be deployed to keep the customers happy. Ensure your message reaches your target audience using this service at precisely the correct time and place.
Numerous solutions are available within Cloud Marketing, such as social network monitoring and automation. All of which have different pricing points. So before joining, consumers must talk to the company about their specific promotional requirements.
Last but not least, the Salesforce AppExchange is a treasure trove of valuable applications which interface with the platform.
- Salesforce Commerce Cloud
Business-to-business (B2B) and business-to-customer (B2C) organizations may benefit from this solution. Always ensure that your clients have a similarly great experience, whether in your physical stall or on a social networking platform like Facebook.
Multi-payment options, regional currencies, and more are all included in every business-to-business package. On the other hand, business-to-customer packages are laced with artificial intelligence (AI), search engine optimization, and merchandising elements. Hence, serving visitors with your digital rostrums products, which they are likely to purchase. However, Salesforce doesn’t publish price information for any of these services anywhere on their digital platforms.
- Salesforce Platform
Companies can construct business-quality apps using the platform without hiring expensive IT gurus.
There are three premium packages available. To find out which add-ons are worth the additional charges, reach out to the company’s customer support.
- Tableau Analytics
Using Tableau, you can get meaningful discernments from whatever data you have. Visualizing data is one way to aid consumers in finding trends. Tableau’s Creator membership is the most powerful choice, while Viewer is well-suited for firms with lower data demands.
Also available from Salesforce is Tableau CRM, previously called Einstein Analytics, which functions in collaboration with other Salesforce products to provide analytics into your CRM experience. It is possible to add Einstein Predictions, the basic package, to your rostrum.
- Additional Salesforce Tools
By merging numerous products, Salesforce claims that clients often realize enhanced productivity and a return on investment (ROI), which surpasses anticipations. It is also possible to improve your platform’s experience by bringing on board more support.
In addition to consumer assistance and the right to access Salesforce’s studying platform, Trailhead, the Standard Success package is provided with all company subscriptions.
MyTrailhead allows you to tailor Trailhead for your firm’s employees. Plus, MyTrailhead’s two options enable customers to create their branded reading material for desktops and smartphones. The experience may be more fun for workers making significant progress by offering standings, points, and badges to those who achieve these goals.
Plans and Pricing
Salesforce’s software can be deployed in several ways by different companies. And if you wish to comprehend how much you will part with, there’s no straightforward answer.
To begin, Salesforce is often categorized into four plans. And every single one of these “clouds” is tailored to a particular region. With the Sales Cloud, for example, you’ll find a lot more sales-related features, like lead monitoring, and more
Commerce, on the other hand, concentrates on e-commerce. You must request a quote in each of the three stages since pricing is not shown.
Still not clear, right? To be expected. This is an area where Salesforce could stand to simplify a little more. Salesforce’s pricing is structured in a confusing sequence of tiers that doesn’t make sense to us since we know every company has distinct needs.
As we discussed, Salesforce’s convoluted pricing structure isn’t helping the situation.
Aside from the price, what Salesforce has to provide at each level might be helpful in certain situations. For instance, the “Essentials” plan might start at $25 per user monthly for a small firm focusing on sales.
Salesforce Essentials gives small companies access to lead and opportunity administration, email synchronization, and the company’s application. If you intend your firm to develop in the future, this is an excellent place to begin.
Aside from this, it’s worth mentioning that the tier’s maximum user count is just 10, which may not be ideal for a startup firm that plans to develop quickly.
You won’t have access to joint projecting and rules-based lead recording until the second tier, $75 per month, which benefits busy organizations. It’s only $150 per month for process and approval automation, but 24/7 customer support isn’t until the fourth tier at $300 per month. The 24-hour customer service is only accessible on the pricier fourth tier, usually when it comes to pricing tiers, but it’s still a bummer.
If you’re a massive company with a wide range of demands, Salesforce may not be the best fit because of its vast size. And all of these extras are paid for individually, so that’s just the price of Salesforce’s core product. Without forgetting the extra fees incurred if you go with coaching and execution support. Hence, it’s advisable to consider the prices for each level as starting points since the final total will almost certainly be substantially higher.
If you’re looking for a straightforward, one-size-fits-all solution, Salesforce is a great option, but its price structure is the weakest component of its product.
Here’s a simple breakdown of what you might expect to pay:
- Essentials: $25 per user per month
- Professional: $75 per user per month
- Enterprise: $150 per user per month
- Unlimited: $300 per user per month
Frequently Asked Questions
Can Salesforce be deployed as a CRM?
Salesforce has many products, but its primary offering is a CRM used by many businesses. If you can customize it, then Salesforce can be a potential CRM fit for your business, irrespective of size.
Is Salesforce a Good CRM?
Salesforce is the best CRM for customization and integrations on the market today. Many businesses that need those two features will be hard-pressed to find a better solution.
Is Salesforce Secure?
Salesforce is a large tech corporation; unsurprisingly, they protect their products with all sorts of modern security measures. For example, Salesforce supports multifactor authentication to protect user accounts and security health checks that administrators can run on their accounts to spot vulnerabilities.
Why is Salesforce a Bad CRM?
Salesforce isn’t a wrong CRM product, but it can be expensive and difficult to customize to your needs. Startups and tiny businesses will find it difficult to defend the resources needed to build and preserve.
Is Salesforce Easy to Learn?
Though the Salesforce system has an extensive collection of features and add-ons, its intuitive design and standard CRM lingo make it easy to pick up. The vendor also provides training materials and courses on Trailhead, the company’s free online learning platform, to get you started.
Can I Use Salesforce for Free?
Salesforce doesn’t have a free plan. Its pricing starts at $25 per user per month. Nevertheless, the company gives a 2-week free trial, so you can assess whether it’s a good fit for your business.
What is Einstein in Salesforce?
Einstein is customer relationship management’s first artificially intelligent helper. Einstein’s AI capabilities extend to every function, such as sales. Client emotion and win-probability analytics help staff choose the best path forward. Einstein enables all staff members to make better, more informed choices.
Which Global Corporates use Salesforce?
Software organizations in the US have a strong preference for Salesforce. Companies in this category typically employ 10 to 50 people and generate annual sales of $1 million to $10 million. There is a statement on their web page claiming that corporations like T-Mobile and Unilever are using their customer relationship management program.
Is The Company Right For You?
Major corporations, including 3M and Adidas, choose Salesforce as their customer relationship management software. It’s a terrific option for expanding or big companies with a CRM program budget since growing or adding items according to your demands is simple.
More than twelve solutions, including the sales, marketing, and customer service clouds, are available from Salesforce, all with varying heights of subscription. Add-ons and integrations are also available to customers. Because of this, it’s not a good fit for companies without in-house sales or marketing departments. Consumers who don’t intend to use the platform to its full potential may find the costs prohibitive.
CRM programs with live client service may not be the ideal solution for startups. A paid success plan or higher-priced service plan is usually required to get 24/7 professional service from Salesforce. For more experienced users, however, the online family and coaching resources can assist with most issues, and if you’re still stuck, you may open a support case.
Unlike specific competitors, Salesforce doesn’t offer a freemium package. On the other hand, its expansive list of products and features is great for companies that want to manage multiple aspects of their business.