Top 8 Essential Web Designing User Experience Tips
Usability and practicality determine the success or failure of any website. It is because users visit websites and make all the decisions. Therefore, the user experience with your website matters a lot. In simple words, User experience is the process of user interaction with the site.
It is very important for you to know how users perceive your website and its various functionalities. If visitors have a positive experience while visiting your website, they love to come back and give you repeat business. On the other hand, if they experience unpleasant situations, they will go away never to return again. So, how web designers can increase the user experience? Just consider the below mentioned points:
Make Your Website Look Attractive & Professional
A website must have a presentable appearance and be convenient to handle. Only then it will be able to make a positive impression on visitors. The design of your website largely determines the attitude of users and search bots. The first thing you should pay attention to is the design of your website or its pages. Take all possible measures to make it look trendy and professional. For this, you should maintain uniformity in website design from A to Z and create the site in such a way that makes it stand out from others.
Fast Loading Speed
All search engines & folks like high-speed sites. Also, the loading speed of a website is one of the most important SEO parameters. Let’s understand it attentively. While optimising websites, you must have noticed that after the first indexing, not all of your articles appeared in the SERPs of search engines. Only a small part of them are shown in the search results. After second and each subsequent indexing, the number of articles in the search grows little by little.
It happens because all search robots scan your site from the beginning to the end and it takes time. With a fast loading/downloading speed, search engine bots can easily index more pages in a single detour.
The pages of a fast loading website are opened more quickly on all devices. This means impatient visitors will access the desired materials quickly. They will not think of leaving the site soon after landing. So, the bounce rate of the site will be reduced up to a great extent, which in turn improves the ranking of your articles in the SERPs of different search engines.
A Search Bar
When visitors land on your website, they don’t have lots of time to navigate from one page to another to find the desired info. So, while creating a list of items that need to be included on your site, add the search bar to your list. It is because the presence of a search bar on your site is very important for the client’s scenario and the satisfaction of their needs.
A well-designed search bar certainly improves the user experience by providing them with high-quality results with a single click of the mouse. This helps customers to easily find the desired products and services in less time and take multiple actions.
In order to attract visitors and encourage them to stay longer on websites, content freshness matters a lot. Your website content must be easy-to-understand, well-formatted, and SEO optimised. Google ignores websites with low-quality content. So, you need to check the content usability for the targeted audience. Proofread it 2 times before using & add more facts, figures, hyperlinks, Images with ALT tags, charts, etc, if needed. Take care of the content presentation technique & its overall reality. Here are some recommendations:
Content Beautification Practices
|Font and Colour||Avoid the use of too bright and fancy fonts. Choose the font colour as per the preference of the targeted audience. Keep the font size at an appropriate level.|
|Word Length||It depends on your specific needs. Users love to read concise text that gives them up-to-date and full information.|
|Hyperlinks||Add good & high-quality hyperlinks to the content in a bid to make it more useful for the targeted audience.|
Responsive Web Design
The rapid growth in mobile Internet consumption has outstripped the use of PC and laptops for Internet browsing. With the growing use of mobile Internet, responsive web design becomes an unavoidable necessity. As a matter of fact, responsive web design is the practice of creating a website suitable for working on any device with any screen size, no matter how large or small, mobile or desktop. It helps visitors to browse the global internet from all Internet-enabled devices and get an enjoyable experience at all the times. The responsiveness of websites is also a significant factor in SEO campaigns as responsive sites are preferred by Google.
Let’s consider a situation- Imagine you are traveling by car and all major roads are blocked due to traffic jams. You have to take unfamiliar travelling routes using road signs to reach your destination. Just implement this situation on websites. Any site, regardless of its ultimate goal, should indicate to the user the desired part. Because of various reasons, on several websites, visitors get confused and they don’t know where to move on. In such situations, they will leave your website instantly.
So, keep the website navigation path as simple as you can. Provide primary and secondary navigation to visitors so that they can use your website easily and effortlessly.
Make Your Website Multilingual
|Prominent Languages used on the WWW||Total number of people||Percentage (of the World Population).|
|Indonesian / Malaysian||168,755,091||4.1%|
As shown in the chart, it is obvious that people browse the global internet in different languages. So, you should make your website multilingual using different techniques. This will help visitors to read the desired materials in their own language and take actions immediately.
Strong Social Signals
In today’s heavily digitalised world, it is essential for every website owner to add social sharing options to the site. This enables visitors to share interesting materials with their near and dear ones easily & effortlessly. A strong presence of different social media networks increases your brand’s credibility in the eyes of the targeted audience and helps a lot in digital marketing campaigns.
User Experience is all about letting visitors use websites without facing any obstacle. You can implement the above-mentioned web design tips to make your website more useful for visitors and increase the user experience up to a great extent.