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Various Advantages Of Using WordPress Over Platforms Like Wix

If you are thinking of building your own website, you have the option of choosing among platforms such as Wix or a complete CMS such as WordPress. Platforms like Wix have gained a lot of popularity over the past decade due to their ease of use and certain other advantages. However, it is also a fact that WordPress offers a lot more flexibility and other benefits as compared to these platforms. In this article, we will discuss the various search engine optimization benefits of using WordPress as compared to other platforms such as Wix.

Benefits of Using WordPress

First and foremost, you should know that almost 25% of the websites online use WordPress. There must be a reason why more than 1/4 of the Internet is run by WordPress. It offers a number of advantages including management of content, ease of use, search engine optimization and availability of a wide variety of themes and plug-ins to enhance its functionality as well as looks.

When it comes to content management, there are few other content management systems out there that offer as much flexibility and functionality as offered by WordPress. While WordPress started as a blogging platform, it soon evolved into a full-fledged content management system and these days, it powers some of the biggest websites online. WordPress allows you to scale up quickly and you are free to add as many pages or posts as you want to your website with the click of a button. The database-driven content management system is capable of handling a large amount of content.

Another advantage of WordPress over platforms like Wix is that it is extremely customizable. While Wix and other such platforms offer some amount of flexibility for the developers or for people who want to tinker with the themes or other functionality of these platforms, nothing is as flexible as WordPress when it comes to making changes to the code. With a WordPress website, you can quickly change the look of your website by deploying a new theme. You can check a WordPress website here.

Also, you have the flexibility of adding functionality to your website by installing a new plug-in. There are hundreds of thousands of verified WordPress plug-ins available online, free as well as paid, that allow you to add additional functionality to your website. This functionality can be in the form of making navigation easier for your users or making it easy for you to publish content or some other thing.

When it comes to search engine optimization, WordPress offers a lot of advantages over Wix. One of the biggest advantages is that you can have customizable permalinks with WordPress. That is extremely important for search engine optimization. For instance, if you are running a website with information on hand-pumps, you can actually have a page on your website with hand-pumps only in the URL along with the domain name. On the other hand, when you use a platform like Wix, you do not have that flexibility as you will be forced to use a permalink that doesn’t look clean and is not right for SEO.

It is important for you to keep in mind that while Wix and other such platforms allow you to create a website that looks good on the surface but search engines are not looking for websites that look good visually. Search engines crawl the underlying code and the underlying code generated by these website builders is quite messy. A messy codebase is not good for search engine optimization. In fact, a messy codebase can do much more harm than good.

Another problem with platforms like Wix is that these platforms do not offer any kind of plug-ins that make search engine optimization easy. Keep in mind that search engine optimization never used to be as competitive as it is today. Today, even a few minor changes can offer great advantages to the competitors. Therefore, wide availability of different types of SEO plug-ins for the WordPress platform offers a number of advantages over platforms such as Wix. 

These plug-ins allow the users to quickly add all kinds of mark-up and other such things to their posts and pages allowing them to take advantage of the new features being offered by major search engines. On the other hand, no such plug-ins are available for platforms such as Wix and you are bound by the limited functionality offered through these platforms.

In addition to the code base, the search engines put additional emphasis on user experience these days when it comes to ranking in the search engine result pages. While Wix websites look great, it does not mean that these websites are also highly functional. Sometimes, navigation is not easy and at other times, the search function doesn’t work as expected. 

On the other hand, WordPress allows you the flexibility to customize the user experience to make it as easy as possible. Keep in mind that the more time the user spends on your WordPress website, the higher your website is going to rank in the search engine result pages. Therefore, WordPress makes a much better choice when it comes to user experience as compared to Wix and other similar platforms.

WordPress also offers another advantage in terms of hosting. Since WordPress is a self-hosted content management system, you are free to choose a hosting provider of your choice whereas platforms such as Wix do not offer any such flexibility.

The advantage of hosting on a web host of your choice is that you are allowed to keep your website away from other potential harmful websites in terms of search engine optimization. On the other hand, you are forced to host your website along with other websites on the same server when you choose Wix or other such platforms for creating your website.

Overall, WordPress offers a number of advantages in terms of SEO as well as ease of use as compared to platforms such as Wix. Therefore, it is recommended to choose WordPress for building your website instead of platforms like Wix.


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