Ways to set up and Install SEO plugin for WordPress by Yoast
Running a website is not as easy as many people think. There are lots of dos and don’t that you need to know. You don’t just set up a website and expect to milk money from it; there is nothing that you are doing to improve its visibility on the internet. One of the most important aspects of running a website is SEO. This is the bloodline of any website, and that is what keeps it alive on the net. Without it will be very hard for your website to be discovered by your visitors and prospects. That is why you need to take the Best SEO Services very seriously.
WordPress is the most popular and trusted CMS in the world, powering more than half of the world’s websites. It is on top for several reasons. One of them is that it has numerous plugins and tools to extend its functionality. There are plugins to perform almost any kind of task, including increasing web traffic so that your website can rank better on SERP through SEO. Although there are several plugins to perform this function, one of the most popular tools is the Yoast SEO. This is the best-recommended plugin for webmasters to put their website on the maps.
If you want to improve your website performance in Search Engines and you haven’t installed it yet, then its time you should. That is why I decided to write down this guide to help you install WordPress Yoast SEO. The process is pretty simple actually, and you will have it installed into your website in minutes so that you can enjoy what it has to offer when it comes to SEO and making your website visible to search engines and visitors at large.
Why do you need the Yoast SEO plugin?
You have to understand that WordPress as a platform doesn’t have built-in features that allow micromanagement of SEO of a website conveniently. For example, you can’t micromanage page titles, Meta tags, sitemaps, and other important stuff needed to run a website. WordPress requires tools to perform all these functions. Fortunately, this is an excellent SEO tool.
How to install the Yoast SEO plugin
Installing this plugin is very easy, and you can do it without any external help with these simple steps. First, you need to head over to head to your WordPress dashboard, and then Plugins > Add New. In the Search, type WordPress SEO by Yoast. You may then click the Install Now link. There is a pop-up alert box displayed asking you if you want to install the plugin. Click OK, and the plugin will be downloaded and installed in a few seconds. Then you just need to activate the plugin installed.
Set up the WordPress SEO using Yoast plugin
A new SEO menu item will be displayed in the Dashboard, after activating the plugin. I will give you some of the many things that you need to consider as you configure the settings, but this will also depend on what you prioritize in your SEO.
The first time that you visit the SEO tab, the plugin will suggest to you that you change your Permalinks structure, in Dashboard > Settings > Permalinks. You can use the Post Name permalink structure. In this case, if you are using a theme by Hermes Themes, in Dashboard > SEO > Titles & Metas > General, you can just leave the Force Rewrite Titles check-box blank, and there will be no need to check it.
Important setting that you shouldn’t miss
The most valuable setting that you can’t afford to missis the info in Dashboard > SEO > Titles & Metas > Home. This is a crucial online real-estate that needs to be used wisely. Your Title should have 6-9 words with a maximum of 70 characters. Usually, search engines will display a maximum of 156 characters from the Meta Description tag. Therefore, keep your description short and create it to address humans, not robots. Having a simple, readable description will go a long way.
When it comes to Dashboard > SEO > Titles & Metas > Taxonomies, only a few things need to be tweaked. You should, however, check the “no index, follow” check-boxes for Tags and Format. In this setting, check for Author and Date Archives. In most cases, it’s a good idea to display them both also. It is good to do this because using Author and Date archives leads to numerous duplicate content on your website, which is not suitable for you.
Another important setting is the Dashboard > SEO > Social > Facebook, where you need to set an image that will show up on Facebook when someone likes or shares your homepage. The best thing to do is to use your company logo to remain consistent. You can also use a property image. A square-format logo will work well since you only need to display a small size photo. This, therefore, they don’t need to display text or other stuff.
For a Twitter user, go to Dashboard > SEO > Social > Twitter and fill in your existing Twitter Username. Just use the username and don’t add @ in front of it. You should use our personal or company’s Twitter username. Next is to enable automatic XML Sitemaps in In Dashboard > SEO > XML Sitemaps. As the last setting option, you also need to tweak Dashboard > SEO > Permalinks.
Setting Yoast SEO for the first time may seem overwhelming, but with some patience and attention to detail, you will get through without any difficulty. Ensure that you read all the checkboxes since all of them have clear descriptions in your WordPress development services.